The Little Apple That Could – An Apple, Inc. Brand Story

This is a video that I created as part of my Internet Marketing masters program. For the class Business Storytelling and Brand Development, the assignment was to take a common fable, apply a brand’s story to it, and create some form of media presentation for the story. For this project my group chose Apple, Inc. and the story “The Little Engine That Could”. The edit was done using Adobe After Effects and Apple Final Cut Pro.

The 2D graphics were purchased from iStockPhoto and then edited for use in the video using Adobe Photoshop and Illustrator. The end goal was to create a moving camera animation on top of the edit, but due to time constraints, this was taken out. In the end, though, we ended up with a great video project for the class that earned us a 100%.

Credits: Susan Glass (www.myplanetstuff.com) – Script, supporting paper, project coordination Brad Lowrey (www.bradlowrey.net) – Editor, Graphic/MGFX creation, VO, Audio Still graphics provided by: iStockPhoto Music and stock book animation provided by: Revostock

Brad Lowrey Director of Marketing

Brad Lowrey is a dynamic marketing strategist and Director of Marketing at GreenPath Financial Wellness, where he leads initiatives in digital marketing, SEO, and content creation. With a strong background in data-driven strategies, honed through roles at Comerica Bank and Hillsdale College, Brad has significantly boosted engagement and traffic for his organizations. He combines over a decade of digital strategy experience with a deep commitment to team development and a passion for continuous learning. Outside of work, Brad cherishes time with his family, indulging in hobbies like woodworking and gardening on their hobby farm.

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