It’s always great to have really intelligent and thought-provoking conversations with clients, and I recently had one. The client is looking to re-launch a website and we were talking through some of the basics. One of the questions that they brought up—that I was so glad to hear—was regarded hosting. Now hosting, of course, is where your website is going to live. As marketers, I believe that we can just right in and start thinking about the design, conversion funnels, and other marketing related items all while forgetting about some of the basics—like where is the site going to live. Sometimes it’s out of our hands as we’re working with IT departments or other agencies. Every now and then, though, we have the opportunity to pick everything from the ground up. Sometimes that responsibility can be daunting, because you may know everything there is to know about content marketing, but nothing about servers, server architecture, etc. If you turn to the almighty Google, it can be mind blowing just how many options there are. So it comes down to the question of knowing which one to pick.