Helping Shopmonkey to define and execute a data-driven marketing strategy in order to share you vision across the industry with prospects, and with customers.
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4 Reasons I'm a Great Fit for the Position
Marketing Vision and Strategy
More than 10 years working in marketing and setting strategy for small businesses all the way up to Fortune 10 companies like General Motors.
Content Strategy and Deployment
I have built data-driven, bottom-line focused "content factories" reaching audiences such as the more than 800,000 Hillsdale College online courses students.
Cross-functional Strategy and Coordination
No team is an island and everyone should be working towards the same business goals. This is why I'm "no respecter of silos" and always work to collaborate and develop solid relationships across the organization.
People Leadership
People are what power your success and I am passionate about growing, developing, and providing strategy to teams as small as 2 direct reports up to more than 50 indirect reports.
Read More About Brad
Driven by a passion for learning and acting with intent, Brad Lowrey is a digital strategist who helps clients discover solutions for strengthened sales and steady growth. As an Enneagram Achiever (type 3) and Challenger (type 8), clients find he is ambitious, diplomatic, and resourceful on their behalf.
What connections have to say:
He was always data-driven, highly strategic, and always asking the right questions. He had a vision, brought others into the fold, and executed the vision with the "big picture" always in mind.
Megan Bowser
Senior Manager of Fundraising Operations
Hillsdale College
“
I have worked alongside Brad on many projects—from content creation, to website redesign and relaunch, to launching entirely new brands. I can always count on him to bring data-centered ideas and strategy to the table. He's never be afraid to rock the status quo with a tactically placed "so what?" to make sure we're driving towards the goals and tactics that matter.
Joe Sciacchitano
Founder
JoeShock, LLC
“
He is extremely passionate about the future trends impacting his role and our clients. He takes the time to share that passion by educating others. In the field, I rely on Brad's on-the-spot-expertise and confidence. Mr. Lowrey is never phased by impromptu discussions and always prepared to deliver a winning strategy.
Marty Tremain
National Director of Learning & Development
Search Optics
“
I learned just as much about leadership as digital marketing from Brad. More than just a far-away strategist, Brad never hesitated to get down in the trenches with his team and do the dirty work alongside us when the going got tough, like helping us migrate web pages, write 404 redirects, & troubleshoot code errors in the crunch days leading up to a big website launch. Brad created a team environment that encouraged me to ask hard questions, propose alternatives, and contribute to overall strategy.
Kokko Tso
Founder
Jabberwocky Studios, LLC
“
About Brad
Driven by a passion for learning and acting with intent, Brad Lowrey is a digital strategist who helps clients discover solutions for strengthened sales and steady growth. As an Enneagram Achiever (type 3) and Challenger (type 8), clients find he is ambitious, diplomatic, and resourceful on their behalf.
He is Vice President of Digital Marketing at Comerica Bank, where he creates and manages the strategic direction for web presence, digital marketing, SEO, content creation, social media, and more. Before that, he crafted the virtual face of Hillsdale College as Director of Digital and Social Media. He has a systematic and focused approach rooted in statistics and data-driven in all things. This methodology has led to successful management of media budgets of more than $10 million and $2 million in project budgets. His successful online promotions have increased traffic and engagement by 500% on average for his companies and clients.
Brad works as the man behind the curtain, establishing the guidelines and building the campaigns that exceed expectations on time and under budget.
His professional success in building, mentoring, and developing teams pairs with a bachelor’s degree in Communication, a master’s degree in Internet Marketing, and more than a decade of industry experience in digital strategy. With a proven track record, Brad is ready to roll with the punches in an ever-changing industry. He brings innovative concepts and integrated digital campaigns to drive lead generation and targeted marketing success.
Brad values family above all, which includes his wife, sons, two rescued pups. He holds fast to his principles, which include reliability, dedication, self-reflection, and intentionality. He spends his free time with his family on their small urban “homestead”—which currently contains three ducks, ten quail, and a 600+ square foot garden. When not working on a DIY project or in the garden, Brad likes woodworking, wrenching on cars, photography, practicing jazz piano, and owning his boys—for now—on video games.
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