It’s always great to have really intelligent and thought-provoking conversations with clients, and I recently had one. The client is looking to re-launch a website and we were talking through some of the basics. One of the questions that they brought up—that I was so glad to hear—was regarded hosting. Now hosting, of course, is where your website is going to live. As marketers, I believe that we can just right in and start thinking about the design, conversion funnels, and other marketing related items all while forgetting about some of the basics—like where is the site going to live. Sometimes it’s out of our hands as we’re working with IT departments or other agencies. Every now and then, though, we have the opportunity to pick everything from the ground up. Sometimes that responsibility can be daunting, because you may know everything there is to know about content marketing, but nothing about servers, server architecture, etc. If you turn to the almighty Google, it can be mind blowing just how many options there are. So it comes down to the question of knowing which one to pick.
Digital Marketing Strategy
Six weeks ago, my wife and I welcomed into the world our third son. Having a new baby has thrown me back into a now familiar routine of subscribing to different resources — such as coupon programs for baby items — and it is still clear that marketers for baby products still do not know how to talk to modern dads.
Next week, in the US, is one of my favorite holidays… Thanksgiving! In my opinion, there are just so many great things about Thanksgiving. A gathering with friends and family that doesn’t involve the pressure of gifts. A day that helps realign priorities to being thankful for everything we have before heading into the crazy holiday season. The weather is cold, but no real danger of ice and snow. Football on the TV and, of course, the great food!
It’s November. Summer and most of the fall are gone and this mean two things here in Detroit. First, it is going to start getting really cold around her pretty quick. The second, is that at least one or two radio stations in the area will start playing Christmas music non-stop.
Whether good or bad, one of the things I hate doing in stores is asking technical questions of customer service people… especially in “big box” stores. Don’t get me wrong, this isn’t saying that all of them don’t know the answer. I have just found that more often than not, they have a similar understanding that I do. This is why I LOVE the idea of social media customer service. Connecting to a person who has the entire Internet in-front of them as well as any number of technical service manuals or other helpful tools to answer my question at a moments notice. This past week in a few different interactions I was reminded of how far social media customer service has come as well as how far it has to go.
Something that I am always talking to my students about is how important it is to have a good, complete, and locked up social media presence when beginning their job searches. It is of course, not only critical that they be present on different platforms in different ways, but also the types of content and people they appear to be. Online Colleges recently released an infographic that helps to outline how job seekers and employers are connecting online as well as what those employers are looking for.
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For months now there have been rumors floating around that 2012 would be the year of the Facebook IPO (initial public offering). While many users and would-be investors are chomping at the bit for their chance to own part of one of the largest social networks on the planet, others (me included) are a little skeptical. This hesitation or “wait and see” attitude is caused in large by the disappointing IPOs for other companies like Pandora, Zynga, and Groupon in 2011.
Facebook and social media have been called tools of “mass distraction”. It is a common assumption that things like social media and the Internet distract people and students from the work they need to do. But is that true? A new study is out that could make you think otherwise!