As digital marketers, every now and then we have support campaigns the role of IT and make recommendations around servers and hosting. In this episode, we’ll take a look what Google cares about when it comes to hosting and some of the questions you should ask when making a hosting decision for your company and clients.
Author
Brad Lowrey
Six weeks ago, my wife and I welcomed into the world our third son. Having a new baby has thrown me back into a now familiar routine of subscribing to different resources — such as coupon programs for baby items — and it is still clear that marketers for baby products still do not know how to talk to modern dads.
Dear Fellow Marketers, I’m Not a Mom. was last modified: January 22nd, 2017 by Brad Lowrey
Next week, in the US, is one of my favorite holidays… Thanksgiving! In my opinion, there are just so many great things about Thanksgiving. A gathering with friends and family that doesn’t involve the pressure of gifts. A day that helps realign priorities to being thankful for everything we have before heading into the crazy holiday season. The weather is cold, but no real danger of ice and snow. Football on the TV and, of course, the great food!
Search Trends: Popular Thanksgiving Side Dishes was last modified: January 22nd, 2017 by Brad Lowrey
It’s November. Summer and most of the fall are gone and this mean two things here in Detroit. First, it is going to start getting really cold around her pretty quick. The second, is that at least one or two radio stations in the area will start playing Christmas music non-stop.
Search Trends: Is November Too Early for Christmas Music? was last modified: January 22nd, 2017 by Brad Lowrey
Whether good or bad, one of the things I hate doing in stores is asking technical questions of customer service people… especially in “big box” stores. Don’t get me wrong, this isn’t saying that all of them don’t know the answer. I have just found that more often than not, they have a similar understanding that I do. This is why I LOVE the idea of social media customer service. Connecting to a person who has the entire Internet in-front of them as well as any number of technical service manuals or other helpful tools to answer my question at a moments notice. This past week in a few different interactions I was reminded of how far social media customer service has come as well as how far it has to go.
Social Media Customer Service is Getting Better… Slowly was last modified: January 28th, 2017 by Brad Lowrey
Something that I am always talking to my students about is how important it is to have a good, complete, and locked up social media presence when beginning their job searches. It is of course, not only critical that they be present on different platforms in different ways, but also the types of content and people they appear to be. Online Colleges recently released an infographic that helps to outline how job seekers and employers are connecting online as well as what those employers are looking for.
What Employers are Looking For in Your Social Media Profiles [Infographic] was last modified: January 28th, 2017 by Brad Lowrey
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Watch Out Facebook? Google+ Claims 135 Million Active Users was last modified: January 22nd, 2017 by Brad Lowrey
I don’t generally trust free Internet services. While I use things like Google services and a lot of social media, I always plan for those services to change or be gone. Online storage services like Dropbox, iCloud, and even YouSendIt bring the whole privacy issue to a new level as you are not just consciously posting items that your friends or the public may see but you are posting actual files. These files could be personal. They could be client files for your business. Do you know what your privacy rights are under these services? Google Drive came out today and you might be surprised what the terms of use are.
Google Drive vs Dropbox | Battle of Privacy in the Cloud? was last modified: January 28th, 2017 by Brad Lowrey
For months now there have been rumors floating around that 2012 would be the year of the Facebook IPO (initial public offering). While many users and would-be investors are chomping at the bit for their chance to own part of one of the largest social networks on the planet, others (me included) are a little skeptical. This hesitation or “wait and see” attitude is caused in large by the disappointing IPOs for other companies like Pandora, Zynga, and Groupon in 2011.
Facebook’s Possible IPO Details | Infographic was last modified: January 28th, 2017 by Brad Lowrey
Facebook and social media have been called tools of “mass distraction”. It is a common assumption that things like social media and the Internet distract people and students from the work they need to do. But is that true? A new study is out that could make you think otherwise!
The Truth About Facebook and Grades was last modified: January 28th, 2017 by Brad Lowrey